When you start a website, you have to remember that your number one priority should be your customers. There are many people that forget that, and in the end their websites fail. User-friendly sites that are engaging and easy to navigate will attract many more customers. Here are several things you should keep in mind when you are building your new website.
Direction is very important when you are building a website. You do not want to build a site that has no purpose. Sit down and write out a message that you are trying to convey with your site. When you start building your site, keep that message in mind. If you come across any ideas or concepts that do not fit your message, you should abandon them and find ones that do.
Keeping one consistent tone throughout your website will give users a better idea of who you are as a business. If each and every page has a separate theme, it may make them confused. Being confident and sure of yourself and your products is much more attractive. As stated before, there should be a defined message you are trying to convey. Make sure that your entire site gives users the same message.
There are many sites out there that are really great, but they make minor missteps that cause visitors to stray. One huge error that is made very often is requiring users to install plug-ins in order to look at certain content on your site. Many users are wary about having to install anything additional on their computers, so this will turn a lot of them away.
The average person does not want to deal with two scroll bars when they are visiting a site. This is definitely not something that people find pleasing, and they may leave if this is the case. Of course you will need to have a vertical tool bar in order to see all of the information you are presenting, but avoid using a horizontal scroll bar.
Many people feel like they have a need for speed, so having a website that has pages that load slow is not going to win you any fans. Sometimes pages are so heavy that they are slow for everyone, including those that have high-speed connections. Make sure that your webpages take no more than ten or fifteen seconds to completely load.
Not everyone has a state-of-the-art computer system, and you have to keep that in mind when you are designing your site. People that have older models will not be able to view your site if the coding you are using is too cutting-edge. While you want your site to look good and wow the public, you do not want to alienate people who are a little behind in the times.
Your goal should always be to create websites that people will enjoy visiting. The information here will help you do just that. You will be less likely to drive away potential customers after you begin to utilize the tips you have learned.