How To Design A Website That Will Engage Your Audience
Nowadays, people spend a lot of time on the Internet for daily routines, such as shopping, researching for information or just to entertain themselves. With so many websites from which people can choose, it is important that you design your website in a way that will attract people to come back. Here are some tips on how you can attract your audience and motivate them to return.
When you design your website, you should have a specific type of audience in mind. This audience is your target. Think about what their typical demographic make-up is, what they like, and what type of information they may want or need. Your design will depend on this information. For instance, if your website is intended for a young, school-age crowd, you may want to design it with cartoon characters and bright colors. On the other hand, if your website is about financial matters, you may want a more conservative look.
It is important that you design your website with an easy navigation system. Focus on how to help your audience find information on your website. The rule of thumb is that a person should not have to click more than three times to find a piece of information. Therefore, do not clutter your design with irrelevant elements which your audience has to click through. Keep the design simple and clean. Label the buttons or menu items clearly so your audience can find your content easily. People tend not to stay on websites that are difficult to navigate, so make yours as easy to use as possible.
A video can explain a lot more than what written words can describe. Therefore, consider including a video in your content. People like interactivity. A well-produced video can encourage them to explore your website more and make the content more interesting.
If you do decide to include interactive elements, use them judiciously. Do not overuse animation like constantly moving graphics or continuous sound. These can irritate your audience and drive them away. Use your judgment, and look for that fine balance.
Offer an incentive to your audience to revisit your website. For instance, you can include a teaser for valuable content yet to come. If you are putting together an email list, send out a note when new content is posted. Give them a good reason to re-visit your website.
Find a way to test your website before it actually goes live on the Internet. Sometimes a web host can give your a area for a “sandbox”, where you can test new features on your site. You should make sure that everything on your website is functional before it goes live. Remember to also check how your website displays on various browsers, because each browser may render a web page a little differently.
Designing a website is a great way to have fun and perhaps earn some money. Good website design skills can only come with practice. Therefore, apply the tips in this article, and see your web design skills improve.