K Zero have produced a cool brand map of Second Life. Looks a bit confusing but just shows how many brands have set-up a presence there. And I’m not even convinced that they’re all in there! ING’s OurVirtualHolland is just one example of this.
I found these really interesting SL facts from Komjunity found by Greg Verdino
72% of respondents are disappointed with the activities of companies in Second Life
42% think companies are just fad-following and lack long-term commitment to the virtual world
More than 33% are actually unaware of the presence of brands in-world
The fact that a third of SL residents are completely unaware is just astonishing!