Creating an original website is a good way to develop a strong brand image. Make your website stand out with the following design tips.
Take a look at what your competitors are doing on their site, blog and social networks. Pay attention to color patterns, logos and navigation features. It is important that your site looks very different from other sites so that potential customers will not get brands mixed up. Learn from the mistakes of your competitors and make sure you add the missing elements to your design. Once your site is online, visit your competitors’ sites and pay attention to changes made. Make sure your site is always one step ahead of your competitors’ sites.
Creating an original site means you should challenge the most basic characteristics of a site. Look at templates offered on blogging platforms to get an idea of what can make a site look too generic. Usually, websites are organized in different boxes: the main article is placed in the middle and the menu is placed to the one or at the top of the page. This structure actually makes the site easier to read and navigate. If you decide to use a very unusual structure, make sure your site remains easy to navigate. You can make your site stand out by designing these regular elements in a more artistic way instead of placing them in unusual locations.
Interactive content is an excellent way to help people remember your site. Your interactive content should not get in the way of the user’s navigation. Do not require people to watch a short animation before accessing your site; you should instead integrate your interactive content with the information present on your site. Make this content fun and interesting so that people will visit your site again. You could for instance provide your visitor with an application or a game allowing them to design their own products or to personalize yours and share the results with their friends. Making your menu interactive to help people find what they are looking for is a good option too.
Make sure you develop a design that is compatible with your search engine optimization strategies. If you are going to add interactive content to your site, keep in mind that search engine spiders will not be able to analyze this content. This means they will not follow the links in your menu if it is interactive. If you plan on using languages not recognized by search engine spiders, make sure you describe these elements with strong keywords. You should also avoid making your code too complex by using an image for your background or header. Keep your code simple by using a separate CSS sheet to define color patterns and the emplacement of your different elements.
You should use these tips to create a website that stands out to your readers. Do not hesitate to hire a professional or to learn new languages to open up more possibilities for your web design project.