frenzoo

Ambient Sound Investments has announced a major investment in the virtual world Frenzoo, which is currently in closed beta. Frenzoo will be a social networking site for teens within a virtual world with customizable avatars. Players will be offered a variety of branded clothes, footwear, accessories, furniture and lifestyle items.

The target audience is teen fashionisas.

"Traditional web advertising is a push model focused on browser. In contrast, a pull model, with 3D branded products which are a natural part of the user experience, can greatly increase user engagement and the effectiveness of marketing campaigns" said Eda Chow, Director – Marketing & Business Development of Frenzoo.

Ambient Sound Investments was originally established by four founding engineers at Skype Technologies to manage a minority stake in Skype, which they then sold to eBay. Ever since then they have been investing in a variety of communications and web technology endeavors.