On Thursday the 16th of August 2007, Gartner's Steve Prentice came on the Metaversed Live show to defend and clarify the analyst firms position on virtual worlds. Steve hit the headlines twice in recent months with predictions of 80% virtual world usage by 2011, and cautionary advice to companies regarding "open virtual worlds".
"This is not a game, this is not a toy, this is going to be as big as the world wide web"
On the panel this week we had Robert Bloomfield of Cornell university's Johnson School, Fiona Gallagher, Sun Micro Systems lead in Second Life, and Joel Greenberg, VP marketing and innovation for Electric Sheep Company.
We had major audio issues as Skype was down, making it impossible for me to capture the audio and stream it, but the audio has been edited to best of my limited ability, and nevertheless makes for a facinating listen.
Do let us know what you think!