The wild west nature of the virtual world of Second Life, where leather clad Goreans flanked by their harems mix with photo real business Avatars in swish suits and sweater wearing educators with brown leather elbow patches, is all a bit too much for some companies it seems. As companies, political institutions and educators continue to stream into Linden Lab's virtual world, some are looking to regain control over their messaging, the environment and those that are permitted within it according to Business Week. For most companies building a private virtual world won't make sense, but for brands like MTV pitching at a much younger demographic I can see the point, and possibly even for banking and financial environments, though you'd wonder why they wouldn't simply use a secure website for such services.
