Although not officially launched yet, McKinsey, a large management consultancy, have opened a competition aimed at young virtual entrepreneurs in the 3D world of Second Life this week. The prize is in the form of training and career councelling, which I can't say rings my bell, but then I'm too old anyway, you have to be under 32yrs...
The news comes from German Second Life blogger Sebastian Kupers who was kind enough to email Metaversed earlier today. You can read about the build in German at Sebastians blog linked above.
Mark Wallace of 3pointD says "I actually think this sounds like a great project; it should attract young people who aren’t necessarily SL residents already, and it’s a nice vote of confidence that SL is a place with real lessons to be learned." and I'd have to agree in general, though I think only a truckload of cabbage would make a less sexy prize for young entrepreneurs...