- Artist: Nick Wilson and Prokofy Neva
- Title: 5 Rules
- Length: 26:34 minutes (18.25 MB)
- Format: MP3 Stereo 44kHz 96Kbps (CBR)
Join Nick Wilson and Prokofy Neva as they discuss the bringing real world businesses into Second Life in light of the recent article by Mitch Wagner, Five Rules For Bringing Your Real-Life Business Into Second Life. Nick and Prokofy talk about engagement, opportunities to connect with the community, event strategy and a whole stream of thoughts on what of late has been a hot issue as the media continue to slam the virtual world for not living up to their own hype.
Here's the link to my 20 Do's and Don'ts.
http://secondthoughts.typepad.com/second_thoughts/2006/10/dos_and_donts_...
BTW, I mistakenly said "Terra Nova V" -- but it's State of Play V, which is the academic conference organized by the hosts of the Terra Nova website. The post in question about "sustaining the brand" is here:
http://terranova.blogs.com/terra_nova/2007/08/sustainable-bra.html