For the terminally bored, or frighteningly easy to please among you, Vauxhall, a UK car maker I tend to class alongside it's Scandinavian cousin Volvo, have put together a buzz gen program in the virtual world of Second Life that only it's mother could love. Pick from a list of pre screened destinations in Second Life, and vote which ones you like best. W00t!
What would have ben far, far better as a way to gear up buzz and awareness over a new corporate presence would have been to team up with someone like Sloog or Gridmarker and allow residents to tag places they love with corsa for example.
If it turns out to be a wild success, i'll happily eat my virtual hat, but right now it just looks like someone had a great idea, then decided to finalize the details by running it through a committee of morons.