Ever wondered just how many major brands are now in Second Life, Linden Lab's 3D virtual world? There's a simple answer. KZero, a Metaverse consulting firm based in the UK puts the figure at exactly 85. KZero defines companies for inclusion in the figure as those "that can be classified as having high awareness globally, in their country of origin or in their respective sector that have an on-going presence in Second Life"
The report also charts a time frame for entry of major brands in the virtual world as well as by country,